Strategic Marketing Essay Example | Topics and Well Written Essays - 6000 words

strategical Marketing - Essay ExampleCorporate schema dressrs should focus on identifying the synergies existing between disparate operating units. For this purpose, most successful organizations develop their trade dodging in tune with the bodily strategy for the whole company. Different companies accomplish this goal in a multitude of ways and there exists substantial debate regarding the method in which the strategies for operational defendivities of the firm might be coherently developed with the corporal strategy of the firm (Furrer, 2010). However, one action is found to be common among most of the companies around the globe. Their executive director board, which is responsible for framing the organizational corporeal strategy, consists of representative members from all the functional areas within the firm (Raynor, 2007). The detail that is implied in this context is that the importance of marketing in corporate decision making goes unchallenged. Marketing acti vities make one of the largest contributions among other functional activities. In this section of the paper, the importance of marketing in corporate strategy is explored. ... Such synchronization might be made and mismatches between the product development strategy and marketing strategy might be minimized if the basic marketing framework is chalked out centrally by the executive board of the organization (Collis, n.d.). Evidence brief (organize the evidence) Corporate strategy making is an important function for any growth oriented firm. Often, marketers and critics make a fine distinction between the business strategy and corporate strategy of an organization. Commonly, in business terms, business strategy is the set of strategies developed by strategists in an organization in order to ensure that none of the different business ventures of organizations become successful as individual business units. The strategy adopted by a single strategic business unit (SBU) within a diversi fied organization is known as the business strategy. But, corporate strategy deals with the operations of the organization as a whole. Therefore, business strategy might be considered as a dissolve of the corporate strategy. Discussions regarding corporate strategy are always made parallel to the mechanisms that run within the completed organization (Ignatiuk, 2009). This implies that all functions within the organization have to be considered while making the firms corporate strategy. Distinctive components within the corporate strategy link the different parts of the organization and act as the driving force behind enhancing corporate interaction. Various evidences show that a successful corporate strategy is a compilation of seven different strategic fields. Each one of the field is strongly demarcated from one another and each one of them holds a specific importance within the sphere of corporate