Motivation of employees: Häagen-Dazs and Ben Jerrys

Motivation of employees Hagen-Dazs and Ben JerrysThis piece of music provides epitome and research on penury of employees working in Haagen-dazs and Ben Jerry. It is to watch oer tabu why in at presents air many employees in several(prenominal) companies no longer represent attention to the quality of their work. Method of analysis used for this report is by equal two companies which involved in the same ara of line of descent. It is necessary to investigate how they motivate their employees in give to keep their employees loyalty and make sure they perform their best. This report is make to provide information based on the demand factors that could affect the employees public presentation level in a friendship.Employees in some companies operating today are not really performing well in the market. both(prenominal) of them just do the job in what way they want which caused the family no longer has a lot of loyal customer and of production line the companies profi t will decrease. For this situation to be stopped, managers of the companies arrive to bring their employees to a situation whereby it is profitable and worthy for both employees and follow. One of many ship put forwardal to turn on the employees in the company is motivating themselves to do their genuinely best although the manager is not around. As known, leadership styles of a company influence the level of motivation.Motivation is simply defined as what gets you started the drives that bowel movement yourself to do what you do. Motivation will lead to a state willingness of putting high effort in achieving organization goals.It is the desire, the passion that makes a compassionate movement. Motivation is related with homophile psychology which shows the adult male attitudes, needs, and satisfaction inner human themselves, while other promote factor from outside human caused by their leader such(prenominal) as manager or tops(p)visor. So, employees motivation is infl uenced by the changing ambitions or leadership style he whole kit and boodle under or socializes with. Motivation talks nearly how to instruct the originator and potential of subordinates, to cooperate together so the company can achieves the goals, visual sensation and mission optimally.To analyse how managers motivate their employees in todays company, this report will compare icing run down companies which are Hagen-Dazs and Ben Jerry which get similar business environment.Case study of Hagen-Dazs2.1 historical background of Hagen-Dazs unionAs known, Hagen-Dazs is one of the most famous super subsidy glass cream in the world. Surprisingly although it has high butterfat content which is not good for health, it is reported that Hagen-Dazs has higher sales than the other field glass cream market segments. The history of Hagen-Dazs starts from the year 1920s. Ruben Mattus, a untried entrepreneur with the ambition of high quality of internal-combustion engine cream and his mess to create the finest ice cream in the world. To produce the finest ice cream available, he insisted on using only the finest and purest ingredients. In 1960, Mr Mattus, set uped by his wife unconquerable to form a new company which is utilize to his ice creams vision. He called his new brand Hagen-Dazs. (Haagen-dazs, 2008).Hagen-Dazs gestate the aura of the old-world tradition and craftsmanship and started out with only terzetto flavors vanilla, chocolate and coffee. At first, Hagen-Dazs was only available in clean York City. In 1976, Mr. Mattuss daughter opened the first Hagen-Dazs shop. It became success and caused the expand of the shop across the country. In 1983 Mr. Mattus agreed to sell Hagen-Dazs to The Pillsbury high society under the agreement that remained to the tradition of superior quality and innovation as the original Hagen-Dazs.In the year 2001, general millsbought Pillsbury and possess the Hagen-Dazs (Haagen-dazs, 2008). In the United State, General M ills sold Hagen-Dazs under theNestlelicensing brand (Mahalo, 2010). Today, Hagen-Dazs can be set in motionin everywhere 900 Hagen-Dazs Shops in 50 countries around the world. Hagen-Dazs successfully r from each oneed their goals and target and start the me generation (Haagen-dazs, 2008).The motivation used by Hagen-DazsReward from collecting pointHagen-Dazs use the political program called Star. This is an online employee reward and recognition program, which operated through a system of point. So the employees are rewarded based on their ability to achieve their monthly sales and the riddle shopping targets of the company. The point that they already have can be redeem for gifts with the term that they must have worked for a minimum of three months. They to a fault can collect their point first to claim more veridical gift. (allinhr, 2010)Thank you CardFor the three top employees for exceeding expectation, company gives them laurels which takes the form of a Thank You card w hich says thank you in over 70 languages and has blank space which allow managers to ainize the card recognition. This certificate are displayed in the prominent place in the shop to modify the quality of work.Performance ChartOther motivation element in this company is that they have a public presentation chart which displayed on the module notice board. There, employees can check the weekly and monthly sales of the company, which is slanted and easy to understand, includes the weekly motivational message from the manager complete with tips on how to improve the employees performance. (allinhr, 2010)BenefitsAs an employee in this company, on the top of competitive pay rates, you will besides receive discount when buy ice cream. full-time workers even get benefits packages such as healthcare coverage, and insurance (Job-application, 2010). some other benefits including saving plans advice, annual bonuses, vacation, summertime hours, holiday, and flexible work arrangements. Th is company in addition offers an educational assistance for employees and family members. (Generalmills, 2011).Supporting environmentAs the owner of Hagen-Dazs, General Mills provides seven diversity networks where employees can classifyicipate to convince their ideas and information on a positive level. (Generalmills, 2011)Case study of Ben Jerrys3.1 Historical background of Ben Jerrys CompanyAlthough the most popular flavour in the U.S. is vanilla, on that point alike have people who like to try something new. Because of such thought, Ben Jerrys came out with funky flavours like Cherry Garcia, Chunky Monkey and a dandy Vermont vibe.With a $12,000 investment ($4,000 of it borrowed), Ben Cohen and Jerry, a childhood friends, opened their Ben Jerrys Homemade ice cream scoop at the corner of St. Paul and College Streets in downtown Burlington, Vermont, on 5 May 1978. (Benjerry, 2011).Jerry and Ben at first were thought about fashioning bagel cakes, but due to the expensive e quipment, they changed it to ice cream. They decided to open the scoop shop at Burlington, Vt., because it was a college town without an ice cream parlor. After their discussion, they took a $5 course on ice-cream making and in 1978 opened the first Ben Jerrys in a converted Burlington swagger station. (Daniel Richards, 2011).The shop was quickly famous and became a favourite due to its ice cream taste and creative flavours. BenJerry also offer a assuage film festival, do some charity for unable people, and giving out free scoops on the first anniversary which continued to happen until now. This business increased significantly and by the year 1987 sales were at $32 million. In the year 2000, this company is sold to Unilever, for $326 million. Under the term of an agreement, it is state that it will continued to operate but separated with Unilever (ciputraentrepreneurship, 2010). Today Ben Jerrys franchises750 worldwide (marketingteacher, 2010).The motivation used by Ben Jerrys companyBen and Jerry are very associate about people who go along through the successful of their business. They debate that a success of a company comes from the employees support. Cohen then brings back the support to the employees.BenefitsAccording to their website, Ben Jerrys offers some benefits package that includes the paid family leave, three free pints of Vermonts Finest super premium ice cream, frozen yoghurt and sorbets every day. This is also a company which dedicated to the policy of non-discrimination based on their gender, ethnicity, race, veteran status, sexual orientation, religious, age, national origin, or disability (benjerry,2008).Other benefits that motivate its employees such as free health club membership, sponsored membership to local fitness centre, personal financial planning advice, and the educational cost assistance (benjerry,2008).3.2.2 Bonus imageAll the full-timer of this company has a right to some form of stipend above their competitive sal aries. In 2008, Ben Jerry also apply Variable hire Award (VPA) plan where bonuses are given(p) based on their separates performance on achieving goals and targets and also based on the companys financial performance.There also another plan for Ben Jerrys full-timer that made in 2008 called Keys to Enterprise (KTE) plan. This plan focusing on the bonuses and incentives which include cash, Ben Bucks which can be redeemed in the company stores, and the other awards. In 2008, the average amount of KTE in Vermont Company was over $510, up from the previous year which is $474 (benjerry, 2008).Supporting environmentTo further encourage retention and loyalty, Cohen and Greenfield do an experiment about the evacuation of their supervisors by their subordinates, also do the exchange of ideas and opinions freely between employees. Company also have rules that focus on the employees which actually becomes positive impact. Moreover much quotation from the other industries and the important parts is that a lot of companies follow these rules. leadership program and training also provided to the employees (Terry et al, 2004).Other motivated factorsIt is called Ben Jerrys Joy Gang, started in 1987 to increase the demand upon employees the first activities included pizza and 15 proceeding massages for its manufacturing employees who were working 12 hours. Jerry suggested that they should try to make fun to their official part of their company culture. (Bob smith, 2005).Comparison TableHaagen-dazsBenJerrySimilaritiesHealthcare coverage, insurance, and educational assistance.Employees can act to exchange their ideas and information freely.Bonuses are given based on their individual performance.Personal financial planning advice.Competitive salaries and pay rates.DifferencesOnline employees reward by collecting point to be redeemed for gifts.Top employees whose performance were very satisfying, is given a thank you card which says thank you in over 70 languages.Discount f or employees when buy ice cream.Performance chart which displayed on the staff notice board, including manager tips on how to improve employees performance.Annual bonuses, vacation, summer hours, and flexible works arrangements.Have Keys to Enterprise plan which include bonuses and incentives given by cash and Ben Bucks which redeemed for gifts.Dedicated to the policy of non-discrimination based on gender, race, ethnicity.Free three pints of Vermonts finest super premium ice cream, frozen yogurt and sorbets every day.It is called Ben Jerrys Joy Gang, which came from Jerrys suggestion to make fun become a part of their official companys culture.Leadership program and training for employees.ConclusionIn the real situation, although companies have a similar business environment, they let off have difference strategy in motivating and leading their employees. As what has been shown above, Haagen-dazs and Ben Jerry close have the same strategy in motivating their employees, but they st ill have their own strategy in motivating their employees. Generally, they use such as reward, acknowledgement, and appraisal in order to trigger employees motivation. When employees feel appreciated, their motivation level is boost leading to satisfaction of employees working in the company. Therefore, it can be concluded that motivation is an encourage which comes from inside and outside human in their effort to meet their needs, get the wanted position in a company, gain power and satisfaction from their work. However, in its practice, the usage of each element is different based on the needs and desire of each human.