Green Ox Market Analysis

Introduction In this report, we analyze the information presented in the falsify Ox case, with a view to determining a merchandising system for Palmer Jackson, Inc. The time is fall of 2003; the data presented is with reference to this, if not explicitly stated otherwise. All market research data has been provided by Marketing Studies, Inc. Other seted data has been taken from the case. info from whatsoever other sources is explicitly identified. Attribute/Benefit analytic thinking As per consumer research, the next is the list of perceived key attributes and benefits of sports drinks, ve attemptable juices and antioxidant pills: AttributesBenefitsRemarks Sports drinks-Contains electrolytes. -Comes in legion(predicate) flavors. -Not carbonated. Easy to ingest and digest. -Easy to carry to the gym and playing personal credit line of merchandise/court.-Helps restore hydration. - Makes them feel like an athlete. Older citizenry pick a self-perception of being athletic. V7-Contains vegetables. -Looks like tomato juice. - Contains intrinsic antioxidants.-Cancer prevention. -Good for overall health.- V7 drinkers found health a primary benefit. -Ideals-oriented mess mentioned antioxidants as a benefit and were more likely to mention it as a primary benefit of V7. Antioxidant pills-Contains antioxidants. -Cancer prevention. -Good for overall health.

We find that well-nigh of the above attributes and benefits can be addressed by Green Ox in its present form. This fact, coupled with the following, detain its intro into the market: 1.Antioxidants benefits: Benef its include anti-aging properties like maint! aining healthy hair, nails and skin, protect from cellular damage. Medical benefits include reduced risk of cancer, specially lung, prostate, and colorectal (source: http://www.faqs.org/nutrition/A-Ap/Antioxidants.html). 2.Sports drinks market category growth club are robust, as shown below (growth per year, averaged over last 5 years): CategoryGrowth Sports drinks15% Carbonated drinks2%...If you want to get a full essay, vow it on our website: OrderCustomPaper.com

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